The Empire State Building will give social media fans the choice of its tower lights for its 85th anniversary on May 1. The World’s Most Famous Building’s lights are the iconic focus of theNew York City skyline and this is the only time in history that the public has been given a voice in its lighting scheme.
On April 28, five lighting schemes, designed by world-famous lighting designer Marc Brickman, will be featured on ESB’s social media platforms. Fans will have until 4 P.M. EST on April 30 to vote via Facebook, Twitter, Instagram, Weibo and WeChat. The winning colors will be revealed at sundown on May 1, when the tower lights are illuminated.
Fans will have the option of choosing from the below lighting schemes which celebrate the birthday theme:
- Dynamic, fireworks-inspired lighting
- Confetti flourishes of color
- Signature white lights with a flickering candle
- Red with white ribbon stripes
- Sparkling signature white lights
As an extra treat, ESB will share interesting facts about the building, historical photos, quizzes, and an interactive “decorate the building” activity on social media throughout its anniversary month of May to engage followers in the celebration of the fact the Building is 85 years young. Users can engage in the festivities by using the hashtag #ESBday and tagging ESB in all posts on Facebook, Twitter, Instagram, Weibo and WeChat.
“We are excited to celebrate this milestone with the worldwide fans of the building, and we encourage everyone to join in the fun,” says Anthony E. Malkin, Chairman and CEO of the building’s owner, Empire State Realty Trust (NYSE: ESRT). “At 85 years young, the building is loved around the world and we wanted to invite everyone to join the celebration. Completely upgraded for the 21st Century, the only urban campus within a building, the Empire State Building is more than just the center of the New York City skyline. She is more vital than ever and more competitive, energy efficient, and technologically advanced than virtually any brand new building.”
NEW YORK, April 29, 2016 /PRNewswire/